Raised in Sydney Australia and based in Berlin since 2002, with over 15 years experience The Smet has developed a unique skill set as a Director, Editor, Camera Operator, with a focus on Sport, Music, Fashion and Lifestyle content. The Smet creates emotionally engaging authentic stories, combining smooth editing with aethstetic animation and design and a technical proficiency with various cameras including Sony FS7, Red and Canon. He specialises in brand activations for global players like Adidas, Nike and Beck’s and collaborates with agencies like VICE and ACNE.