The Smet – Director | Producer

Bugatti_ans110 Final

Celebrating the proud 110 year legacy of Bugatti. Written and Directed by The Smet, Creative...

NeuW Jeans Autumn collection

Directed // Edited this fun clip for an Australian Jeans Brand...

Asics_JYUNI

In collaboration with The Adventures Of and Asics I edited this clip...

Nike Lunar Charge

Video Instalation in SNS Berlin TheSmet: Concept, Art Direction, Edit Music: Cye Woods, AE: ALXFX...

Bread and Butter BCN//BLN//SEL

SevenSails Seyschelles 2016

Yearly image clip TheSmet: Directed, Filmed, Edited Team Player: Björn Strobson...

Playin'Berlin

A 20 minute documentary about the street ball scene in Berlin I created for Adidas...

BECK's_ONYX_Ambassador

In collaboration with a Vice Director, Paul Varolo I edited a series of 4 clips....

Adidas Base Opening

The birth of a great brand activation project...

Adidas #Boost Berlin

#boostberlin Brand activation for the Berlin runner community...

Scratch Girls Episode 1

Co-Directed and DOP this pilot series for a UFA...

Asics Liteshow

In collaboration with The Adventures Of and Trixter. The Smet Edited the clip...

Zalando_SneakerDiaries_VartanBassel (Flying Steps)

Directed in Collaboration with Zalando a portre, About Sneaker Freak Vartan Bassel from the...

GooglexBoilerRoom_Final

Directed In collaboration with The Adventures of, Google and Boiler Room....

Raised in Sydney Australia and based in Berlin since 2002, with over 15 years experience The Smet has developed a unique skill set as a Director, Editor, Camera Operator, with a focus on Sport, Music, Fashion and Lifestyle content. The Smet creates emotionally engaging authentic stories, combining smooth editing with aethstetic animation and design and a technical proficiency with various cameras including Sony FS7, Red and Canon. He specialises in brand activations for global players like Adidas, Nike and Beck’s and collaborates with agencies like VICE and ACNE.